Thornton & Co.

A complete digital experience for a Savile Row bespoke tailoring house — editorial luxury storytelling, dedicated menswear and womenswear service journeys, and a conversion-focused booking flow built to turn craftsmanship into fitting enquiries.

How we solved it

Bespoke tailoring can't be sold like ready-to-wear — the value lives in consultation, measurement, fabric and process, not a product grid. We designed Thornton & Co. around a five-stage journey — Discover, Understand, Explore, Trust, Book — giving women's tailoring its own dedicated section rather than a footnote to menswear, reducing the fitting process to four understandable steps, and turning craftsmanship and personalization into scannable, confidence-building content, all leading back to one persistent Book a Fitting conversion.

Description for screen readers
Thornton & Co. — a UI/UX case study for a Savile Row bespoke tailoring website by GitzTech, spanning service discovery, craftsmanship storytelling, personalization, and an appointment-booking journey for both menswear and womenswear.