Crafting Studio

A full-funnel growth programme for an arts and crafts store — search, paid social, and lifecycle email working as one system rather than three disconnected budgets.

How we solved it

We rebuilt the campaign around contribution margin instead of raw traffic: tightened targeting, rewrote the landing pages, and added abandoned-cart and post-purchase flows. Cost per acquisition fell while repeat-order revenue grew.

Description for screen readers
Crafting Studio project by GitzTech — a full-funnel digital marketing programme for an arts and crafts e-commerce brand.